Fashion is an expression of self-expression, an industry that spans the world, and a social psychological phenomenon. There are five stages of the fashion life cycle. This cycle is very important for retailers and consumers, because it reveals when a particular style is no longer popular or goes out of style. You should know how this cycle works and what it means for your business.
Fashion is a form of self-expression
Fashion has long been an avenue for people to express themselves and their individuality. However, this type of self-expression can come with a price, including judgment from others. As the famous designer Gianni Versace once said, “Fashion owns you, not the other way around.” Fashion can also be a way to express yourself through culture.
It is a social psychological phenomenon
Fashion is a complex social phenomenon that has many facets. Its development is shaped by several psychological factors. These include conformity, variety seeking, sexual attraction, and a need to express creativity. Many consumers feel the need to be different from others, and while they may conform to the basic guidelines of fashion, they also tend to improvise and create something truly unique to express their personal style.
It is a global industry
The global fashion industry encompasses sales of apparel, man-made and natural textiles, marketing, wholesale distribution, retail, and branding. It relies on trends that change quickly and tight production and distribution deadlines. Today’s students must learn to navigate these complex environments.
It is a form of expression
Fashion is a way to express one’s personality and identity within a specific context. It encompasses clothing, footwear, accessories, makeup, hairstyles, and body posture. It is an art form that allows people to express themselves by combining different elements of popular culture into an overall effect. It is also a medium through which individuals can express themselves politically or socially.
It is an object
This book introduces scholars to the practice of object-based research in fashion. The book is organized in a clear and concise way, with checklists and case studies to help you get started. In addition to scholars, it is also useful to anyone who has a dress artifact or heirloom.